Medical | Automotive | Sponsorships

Ford Force Community Action

Services Provided:
Web site Design and Development
Onine Advertising
Search Engine
Database Backend
Content Management

Postcards
Posters
Survey

Challenge:
Ford's sponsorship of Race for the Cure wasn't being pushed on the local market as much as they wanted it to be. Ford is one of RFTC's predominant sponsors.

Solution:
Create a minisite for each market across the USA that had local content. Content that included resources, personal experience, portraits, and information about Breast Cancer.

Initially we developed a survey that was posted on all local online newspaper sites. Questions were asked to gauge the awareness in the market of the Ford Event. Statistics showed that Ford or the RFTC was not an event people were aware of. There fore we needed to devise a marketing solution that would create awareness.

We built a strong ad banner campaign such as "Every 12 minutes... a woman dies of Breast Cancer" and "Northeast Ohio families can help make a difference." The Media buy were run in the local market newspapers sites. Banner campaigns were directed to the minisite we developed.

During this campaign, we created a print campaign such as postcards and posters. These were sent to local dealers, laundry mats, grocery stores, and mini-markets.

On the day of the event we had a writer and photographer on scene to interview the volunteers and got some personal experience stories. We then posted those pictures on the site.

Results:
"Ford is one of our most supportive sponsors, they've really done some wonderful things" Peggy Helsel, RFTC Chairman

Over 30,000 hits on the Cleveland Ohio and 16,500 on the Grand Rapids.

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Portfolio and Pictures Available upon request
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